#Push notifyr update
This transactional push notification gives users an update on the status of their piping hot pizza. This notification is well-rounded, complete with an incentive, rich media, and personalized elements. Not to mention the image of a shiny pile of eggs that awaits the user who clicks back into the game. Including a user’s first name in the message copy and speaking to their unique in-game accomplishments are surefire ways of creating a one-to-one connection and spurring reengagement. The notification congratulates a user for making 2000 kills and offers a special deal as a reward for this achievement. Rewarding Progressīluewizard sends this hyper-personalized, motivational web push notification to users who’ve reached a certain milestone in their egg-shooting game. This clear CTA helps smoothly connect the app experience to the brick and mortar locations where users will ultimately taste the true value of their meal! 3. The cheekiness and informality of the copy align well with Shake Shack’s unique brand style and the body text gives users a clear next step- to buy the new product at the El Segundo location. The copy is also informal and colloquial in nature, which represents this company’s brand voice and makes the message more relatable to their target customer. Research shows that questions implicitly inspire engagement, which is one reason this message is well-crafted. In another notification the company sends, Shake Shack uses a question in its headline to draw a user’s attention to a new product, the Black Truffle Burger. Using the classic second person “you,” the brand also creates intimacy with the user through classic marketing psychology. The acronym “NOLA” is local slang for “New Orleans” that residents outside this region wouldn’t be familiar with. Not only that, but the notification copy is also personalized and localized. The notification even includes a cute shake emoji hinting at “something sweet” the company is offering. First, the copy uses a creative riddle format to entice the reader into learning about a new drink that’s coming soon. We appreciate this push notification example from our client Shake Shack, as it does several things well. Let’s take a look at 10 fun push examples across the food, gaming, eCommerce, mhealth, and media industries and break down what they do well. Well-designed push notifications work to inspire, entice, connect, and inform users, leading them to grow a greater affinity for your brand and further leverage your offerings.
What better way to understand the best way to write push notifications than through these real-world examples! Our clients never cease to amaze us with their creative and effective push campaigns.